Hi, I am Jerry Seinfeld, and I am a PC

Since his glory days on the television screen, Jerry Seinfeld has been weaving in and out of the eyes of the public by appearing in cameos on shows and, most of all, endorsing various projects. This time around, he’s signing a contract to be the new face of Microsoft in the light of the ever growing popularity of the Apple. Television editor Brian Steinberg stands back to take a look at the situation.

Apple’s ad campaign “Get a Mac” pits a coat-and-tie clad older guy (John Hodgman) representing a PC, against jeans and T-shirt-wearing Justin Long, who plays the Mac. The commercials have also poked fun at Vista.

Steinberg said this latest campaign by Microsoft shows that the rivalry between the software company and Apple is reaching the intensity of Coke and Pepsi’s cola wars of years ago.

Basically, Microsoft is retorting by replacing Apple’s old guy with an even older guy. Does that sound right to you? Half of the people who were around in the late 80’s, early 90’s to fully enjoy the show barely know what a computer is, let alone a Microsoft enhanced PC. In my opinion, if they want this to work, they just need a really sexy chick to lick a two button mouse and say “Microsoft” a couple of times in between moaning. That ought to do the trick.

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